ATV Makle Up by Malik Ikhlaq Ahmed

ATV Make Up by Malik Ikhlaq Ahmed

















































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What is Make Up

Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance the appearance or odor of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources, many being synthetic.

History

Main article: History of cosmetics
The word cosmetics derives from the Greek κοσμητικὴ τέχνη (kosmetikē tekhnē), meaning "technique of dress and ornament", from κοσμητικός (kosmētikos), "skilled in ordering or arranging"[4] and that from κόσμος (kosmos), meaning amongst others "order" and "ornament".[5] The first archeological evidence of cosmetics comes from the hollowed out tombs of the Ancient Egyptian pharaohs.[6] Archaeological evidence of cosmetics dates at least from ancient Egypt and Greece. According to one source, early major developments include:[1]
The Ancient Greeks also used cosmetics.[7][8] Cosmetics are mentioned in the Old Testament, such as in 2 Kings 9:30, where Jezebel painted her eyelids—approximately 840 BC—and in the book of Esther, where various beauty treatments are described.
One of the most popular Traditional Chinese Medicines is the fungus Tremella fuciformis; used as a beauty product by women in China and Japan. The fungus reportedly increases moisture retention in the skin and prevents senile degradation of micro-blood vessels in the skin, reducing wrinkles and smoothing fine lines. Other anti-ageing effects come from increasing the presence of superoxide dismutase in the brain and liver; it is an enzyme that acts as a potent antioxidant throughout the body, particularly in the skin.[9]
Cosmetic use was frowned upon at many points in Western history. For example, in the 19th century, Queen Victoria publicly declared makeup improper, vulgar, and acceptable only for use by actors.[10]
During the sixteenth century, the personal attributes of the women who used make-up created a demand for the product among the upper class.[11]
Of the major cosmetics firms, the largest is L'Oréal, which was founded by Eugene Schueller in 1909 as the French Harmless Hair Colouring Company (now owned by Liliane Bettencourt 26% and Nestlé 28%; the remaining 46% is traded publicly). The market was developed in the USA during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor. These firms were joined by Revlon just before World War II and Estée Lauder just after.
Beauty products are now widely available from dedicated internet-only retailers,[12] who have more recently been joined online by established outlets, including the major department stores and traditional bricks and mortar beauty retailers.
Although modern make-up has been traditionally used mainly by women, an increasing number of males are gradually using cosmetics usually associated to women to enhance or cover their own facial features. Concealer is commonly used by self-conscious men. Cosmetics brands release cosmetic products especially tailored for men, and men are increasingly using such products.[13]
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